Well done ladies!

'Pester power' at its finest!

22^nd January 2009

Dear babyworld member,

Antenatal Clubs

Sometimes people make mistakes and, judging from your response to our proposals on babyworld, Facebook and elsewhere, we have made a big one!

I hope you will accept our heartfelt apology. There was never any intention to upset you, our members, readers and visitors without whom babyworld wouldn’t exist.

So what are we going to do about it?

It’s clear that this whole scheme requires a complete rethink. Many long standing members have made it clear that they don’t particularly need or want Amber or Grania’s expert input (although we believe that many newer members do) but desperately want to retain access to their chosen clubs and that the price quoted for future membership is unacceptable.

Therefore without further ado we are going to restore the ability of all currently registered babyworld Antenatal Club members to be a member of up to 6 Clubs, past or future, so that you can continue to visit and participate as before.

We guarantee that current Antenatal Club members’ status will not be eroded in any way going forward and neither will you be charged for access to any clubs or classes now or in the future.

February, March and April 2009 Clubs will operate as usual. From May 2009, the format will include considerably enhanced information offered in the form of classes. Indeed, we will refer to them as Antenatal Classes from then on.

Within the next three months, we will introduce a two tier arrangement for new members whereby they will be asked to pay if they wish to join an Antenatal Class. I believe that we can keep this cost below £10. In return they will receive a £25 discount voucher to spend in the babyworld showroom or online shop and a Goody Box filled with quality samples and products.

For new members who don’t want to join and pay for a “class” we will create parallel monthly Antenatal Forums as meeting places where mothers expecting at the same time can talk and offer assistance and advice and swap experiences. These forums won’t, however, receive Amber and Grania’s expert assistance.

We have listened and reacted to your opinions. I hope this solves the problems that we created and I am very sorry we upset you. I hope we can now all go forward in a more positive light.

Yours sincerely,

Tim Halfhead

Managing Director

What price for peer support?

Haymarket, 20 Jan 2009
Originally uploaded by ela_jo2005 / Georgina

There are many possible negative aspects to the internet, temptation, withdrawal, fast and easy access to just about anything you desire and the ability to submerge yourself in an online life + neglect the real life friends + family you have. My husband and I have been 'sad' enough as a teenager would say to sit in the same house and previously text each other and more recent IM each other on facebook.

But, four years ago while pregnant with my son I stumbled across a site called babyworld.co.uk and ignored all the 'expert' articles and went straight to something which was at that time fairly unique; a forum for peer support from people expecting a baby at the same time as you and at the same point in pregnancy. Over the interceding 4 years our group has declined and whittled down as members found other forums, had new babies and joined new groups or simply lost the time they once had to spend online but we have maintained firm friendship bonds that we know we can call on for advise when needed. Together we've faced the death of parents, divorce, life threatening illness in a child, diagnosis of life long disorders and more bumps in the road than any of us can probably remember. We exchanged Christmas and birthday cards and hold meet ups and the webspace on which all this was made possible was free to join and use.

But in these tough financial times it seems nothing is without its price and now new members must pay for their opportunity of friendship, the exact price I'm not sure of, I've heard £35 and £50 and lots in between. The premise behind introducing these charges is that 'expert' advise is provided on the forums, and that these experts are on the payroll.

I am not entering into a debate about the quality of such advise but I will say I have found it neither timely or helpful in any circumstance and certainly would not pay for it, especially considering the NHS in this country is free at point of contact.

Its sad that new mums coming to the site may now miss out on the opportunities for friendship I have enjoyed, I hope babyworld can see its greedy behaviour will loose it members and therefore it will loose its advertising revenue as well, which I suppose will lead to higher fees for those who stick around.

Good job facebook is still free!