Well done ladies!

'Pester power' at its finest!

22^nd January 2009

Dear babyworld member,

Antenatal Clubs

Sometimes people make mistakes and, judging from your response to our proposals on babyworld, Facebook and elsewhere, we have made a big one!

I hope you will accept our heartfelt apology. There was never any intention to upset you, our members, readers and visitors without whom babyworld wouldn’t exist.

So what are we going to do about it?

It’s clear that this whole scheme requires a complete rethink. Many long standing members have made it clear that they don’t particularly need or want Amber or Grania’s expert input (although we believe that many newer members do) but desperately want to retain access to their chosen clubs and that the price quoted for future membership is unacceptable.

Therefore without further ado we are going to restore the ability of all currently registered babyworld Antenatal Club members to be a member of up to 6 Clubs, past or future, so that you can continue to visit and participate as before.

We guarantee that current Antenatal Club members’ status will not be eroded in any way going forward and neither will you be charged for access to any clubs or classes now or in the future.

February, March and April 2009 Clubs will operate as usual. From May 2009, the format will include considerably enhanced information offered in the form of classes. Indeed, we will refer to them as Antenatal Classes from then on.

Within the next three months, we will introduce a two tier arrangement for new members whereby they will be asked to pay if they wish to join an Antenatal Class. I believe that we can keep this cost below £10. In return they will receive a £25 discount voucher to spend in the babyworld showroom or online shop and a Goody Box filled with quality samples and products.

For new members who don’t want to join and pay for a “class” we will create parallel monthly Antenatal Forums as meeting places where mothers expecting at the same time can talk and offer assistance and advice and swap experiences. These forums won’t, however, receive Amber and Grania’s expert assistance.

We have listened and reacted to your opinions. I hope this solves the problems that we created and I am very sorry we upset you. I hope we can now all go forward in a more positive light.

Yours sincerely,

Tim Halfhead

Managing Director